The aware and informed costumer demands to be followed during his shopping experience from the entrance in the store to trying new products and finally during purchasing and payment.
Technologies can support store staff and add more value to the services which are provided.
Moreover, technologies enable costumer’s data collection in order to improve eventually costumer’s second experience in the store and increase costumer’s satisfaction
Nowadays we are in the heart of the biggest changes ever made in Retail Industry.
The costumer will be now able to compare different range of prices, models, colours with the same facility as online.
Therefore, what to expect from the near future?
Retailers must be able to manage a multichannel offer: both online and offline offers; trying to understand the possibilities that these two channels can provide to the final costumer but also to the company.
A profound transformation which despite some cynical opinions, will create new jobs and new specialised professionals. A thought sustained also by the McKinsey Group report “Small and medium companies and Web productivity” which affirm that the technological evolution process creates new jobs and destroys everything that is old and antic.
Pubblicato in Tools and Technologies il 2 February 2017 4:13
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