The world of fashion and luxury proves itself to be always more significantly and irreversibly Omni-channel. It is specifically to the blending of physical and virtual, to the consistent monitoring of every sales channel that we dedicate this insight.
The earliest trends identified for this 2023 look at users on one hand, and at Retail operators on the other. In the first case, the importance of establishing a human connection emerges, the strategic weight of upgrading the supply chain.
Taking part in the 2023 edition of NRF, New York’s Retail trade fair, represented an extremely interesting and thrilling opportunity for someone who, like us at Bizeta Retail Solutions, operates actively in this industry on an international level.
This year, we’d like to give you a gift: the Bizeta Magazine, an opportunity to relive the newest 2022 trends. The newest edition is focused on Omni-channel, on the blending of physical and virtual, on the consistent monitoring of every sales channel.
A future-proof business model requires various elements: a holistic approach, a visionary strategy and continuous renewal of resources. With the suitable technological measures, even such an ambitious project is absolutely achievable.
The most important names in international luxury have started investing again in physical Retail, both in Italy and abroad. At the same time, we are witnessing the birth of new store formats: from the launch of the “brick-and-mortar” of e-commerce giants to the experimentation of very original stores.
On one hand, Fashion & Luxury intends to double its investments in technology by 2030. On the other, the very young seem to still be fond of the physical store. In this coexistence between innovation and tradition, it is important to be mobile and omnichannel.
The study by a company specialized on the subject highlights how Customer Service in 2022 must be omni-channel. Despite growing digitalization, many Retailers, nonetheless, continue to not take full advantage of this opportunity.
Maintaining the relationship with customers alive – while they are shopping in the store or after purchasing – focusing on interactivity and customer loyalty. This is the goal of Clienteling, a strategy that has been around for a few years and that is now achieving growing interest thanks to the success of new digital tools.
Between the physical store and the online store there no longer is a break in continuity. It is precisely thanks to this integration that many brands have obtained excellent results regardless of the pandemic. OneStore by Bizeta is the Retail solution that goes right in this direction.
Following a very difficult year, the likes of which had not been seen for decades, in Fashion and in Luxury a wave of optimism can finally once again be felt in the air. During the most recent weeks, in fact, various reports have been released demonstrating how Fashion & Luxury has already started their recovery: let’s take a look in this overview.
Dark stores, retail outlets reconverted into warehouses to face the needs of e-commerce, are a phenomenon known for some time now. However, for a few months, word has been that they are the post-pandemic future. Let us see how realistic this forecast is.
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