The most important names in international luxury have started investing again in physical Retail, both in Italy and abroad. At the same time, we are witnessing the birth of new store formats: from the launch of the “brick-and-mortar” of e-commerce giants to the experimentation of very original stores.
On one hand, Fashion & Luxury intends to double its investments in technology by 2030. On the other, the very young seem to still be fond of the physical store. In this coexistence between innovation and tradition, it is important to be mobile and omnichannel.
The study by a company specialized on the subject highlights how Customer Service in 2022 must be omni-channel. Despite growing digitalization, many Retailers, nonetheless, continue to not take full advantage of this opportunity.
Maintaining the relationship with customers alive – while they are shopping in the store or after purchasing – focusing on interactivity and customer loyalty. This is the goal of Clienteling, a strategy that has been around for a few years and that is now achieving growing interest thanks to the success of new digital tools.
Between the physical store and the online store there no longer is a break in continuity. It is precisely thanks to this integration that many brands have obtained excellent results regardless of the pandemic. OneStore by Bizeta is the Retail solution that goes right in this direction.
Following a very difficult year, the likes of which had not been seen for decades, in Fashion and in Luxury a wave of optimism can finally once again be felt in the air. During the most recent weeks, in fact, various reports have been released demonstrating how Fashion & Luxury has already started their recovery: let’s take a look in this overview.
Dark stores, retail outlets reconverted into warehouses to face the needs of e-commerce, are a phenomenon known for some time now. However, for a few months, word has been that they are the post-pandemic future. Let us see how realistic this forecast is.
Following the latest global events, the public who is progressively returning to stores shows never-before-seen characteristics. Once again, technology can come to the aid of Retailers, anticipating needs, and engaging an increasingly multi-faceted clientele.
Wholesale or Direct Retail? A strategic choice that has been playing a major role for years in the Fashion world has recently found a much clearer response than usual. The latest global events have, in fact, pushed producers to favor direct relationships with customers.
On more than one occasion we have brought to light how omni-channel and digitalization strategies have become at this point essential factors for businesses in Fashion. This time, though, we will take on the theme from another perspective, highlighting how Retail and the institutional and educational world look with interest to the mix between high-end fashion and digital innovation.
It has been a difficult 2020, but luxury brands are already looking to 2021, ready for a successful restart after the COVID-19 pandemic. Brands will be required to strengthen their online presence once and for all – although strategic experts do agree that nothing will be able to replace in-store reality. It is clear that an omnichannel approach can provide a valid solution.
Custom UX and personalized messages are not the only key features – environmental awareness and a strong ethical culture have also become paramount. When brands operating in the fashion and luxury goods industry embark on the mission to reach out to and win over the younger parts of the population, they must first learn to identify the latest trends sweeping across the globe.
The commercial staff of Bizeta Retail Solutions is at your complete disposal to give you any information about our solutions.
By continuing to use the site, you agree to the use of cookies. more information
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.