Podcasts, video platforms, live streaming and massive use of Social Media: the Fashion & Luxury industry is exploiting the entire range of digital communication technology. The goal is reaching increasingly broader audiences, whilst experimenting more effective engagement methods.
Marketing automation makes automated those processes that would otherwise be carried out manually, making them more efficient and faster. This new type of marketing, if used in the right way, can increase online and offline sales by communicating more efficiently with customers.
Pop-Up Store, Temporary Store, Concept Store… discover the main formats that add more value to Fashion Industry.
Recent studies showed that consumers are more likely to be attracted by those Retailers that are able to understand the internal elements that go beyond the product sale. As follows a new trend takes life all around the world, taking different forms.
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