The Metaverse cannot be ignored, and it is believed that its value will grow significantly. A recent survey reveals, though, how consumers continue to be firmly tied to “physical experiences”.
Solutions based on data analysis and artificial intelligence are always more crucial for Fashion & Luxury, confirming once again that they are unavoidably connected to technology. Our new insight is dedicated to this trend.
A recent report by Bain & Company explains how the fashion industry is adopting digital innovations on a huge scale. “Luxury and technology: the beginnings of a new era”, the name of the study, demonstrates that every brand is in search of its own model.
The most important names in international luxury have started investing again in physical Retail, both in Italy and abroad. At the same time, we are witnessing the birth of new store formats: from the launch of the “brick-and-mortar” of e-commerce giants to the experimentation of very original stores.
On June 28, we will be in Milan to take part, as a Main Partner, in “It’s all Retail”, an event dedicated to systems, solutions and technologies for Retail, large-scale retail distribution and Fashion. A unique opportunity to discover the best technological innovations for these sectors.
On one hand, Fashion & Luxury intends to double its investments in technology by 2030. On the other, the very young seem to still be fond of the physical store. In this coexistence between innovation and tradition, it is important to be mobile and omnichannel.
Not much time has gone by since we asked ourselves about the true scale of Metaverse and NFT on these very pages. New significant evidence now makes it possible for us to focus even better on the phenomena of recent months.
The platform created by Mark Zuckerberg and the digital authenticity certificates have been the hot topic in recent months also in the Fashion & Luxury sector. As these realities catch on, though, the question as to whether these are revolutionary phenomena or temporary trends arises.
A few months ago, we asked ourselves whether clothing rental was a sustainable practice for Fashion & Luxury or whether it could lead to negative consequences. An analysis by Rent the Runway seems now to lean towards the first option. Beyond the specific cases, new studies show how Fashion is increasing circular.
We barely have a chance to comment on the success of secondhand that a new trend, to a certain point similar, is already earning the limelight. Opinions on platforms for renting clothes are not uniform as is common in some other cases.
On one hand, Big Data to predict trends, guide marketing strategies and maximize sales; on the other, artificial intelligence to collect, filter and analyze an almost unlimited amount of information. The algorithms are by now a key element in the industry of Fashion and Luxury: Bizeta’s Profit Protection is a perfect example of this.
Following a very difficult year, the likes of which had not been seen for decades, in Fashion and in Luxury a wave of optimism can finally once again be felt in the air. During the most recent weeks, in fact, various reports have been released demonstrating how Fashion & Luxury has already started their recovery: let’s take a look in this overview.
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