In our previous article, we have identified the possible new trends for 2021. But there is another trend that, while surely not having appeared on the scene during the most recent months, precisely at this time is becoming increasingly popular: and this trend is “athleisure”.
Paid memberships and digital identity to trace articles. These seem to be the main trends to inaugurate the year which has just started. Fashion retailers, basically, are in search of new ways to remain in step with the significant changes underway.
Wholesale or Direct Retail? A strategic choice that has been playing a major role for years in the Fashion world has recently found a much clearer response than usual. The latest global events have, in fact, pushed producers to favor direct relationships with customers.
It has been a difficult 2020, but luxury brands are already looking to 2021, ready for a successful restart after the COVID-19 pandemic. Brands will be required to strengthen their online presence once and for all – although strategic experts do agree that nothing will be able to replace in-store reality. It is clear that an omnichannel approach can provide a valid solution.
Custom UX and personalized messages are not the only key features – environmental awareness and a strong ethical culture have also become paramount. When brands operating in the fashion and luxury goods industry embark on the mission to reach out to and win over the younger parts of the population, they must first learn to identify the latest trends sweeping across the globe.
Podcasts, video platforms, live streaming and massive use of Social Media: the Fashion & Luxury industry is exploiting the entire range of digital communication technology. The goal is reaching increasingly broader audiences, whilst experimenting more effective engagement methods.
The cancellation of major events, the forced closure of stores and the restrictions still in force pushed Fashion and Luxury on a race into the virtual world beyond all expectations. And all areas of the sector are reinventing themselves with creative ideas and technological innovation.
The fashion sector has one of the most complex supply chains in the world, and professional solutions are a necessity when managing this delicate logistics phase.
The fashion sector has one of the most complex supply chains in the world, and professional solutions are a necessity when managing this delicate logistics phase.
You’d be forgiven for thinking that the fate of the fashion & luxury sector has been somewhat determined by COVID-19 this year. But after analyzing the situation more accurately, it appears the sector may be able to avoid closing the financial year with a loss.
Retail and Fashion & Luxury Industry Results in 2019 show traditional retailers in crisis, in favor of omnichannel Retail companies.
The Fashion & Luxury market is constantly growing, but how to keep up this positive trend? According to a research developed by McKinsey, it is the digital that companies need to take more and more into consideration to ensure further growth.
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