Analyzing the impact of the pandemic on the fashion sectors shows that an omni-channel approach is the winning strategy.
You’d be forgiven for thinking that the fate of the fashion & luxury sector has been somewhat determined by COVID-19 this year. But after analyzing the situation more accurately, it appears the sector may be able to avoid closing the financial year with a loss.
In difficult times such as these, it is becoming increasingly obvious that new technology has an important role to play in guaranteeing business continuity.
The world of online purchases through e-commerce is constantly expanding and evolving and for most of us, it is a real daily action. Here is a small glossary, which summarizes the main fundamental terms, to move in the magical world of online purchases.
The Fashion & Luxury market is constantly growing, but how to keep up this positive trend? According to a research developed by McKinsey, it is the digital that companies need to take more and more into consideration to ensure further growth.
Creating an App for effective loyalty action means to produce a real experience that goes beyond simply sending standard notifications and promotions. The best strategy lies in the study and analysis of the target, to generate positive feedback and active action by consumers.
A small report on the characteristics and trends of e-commerce users, based on the results of some research conducted by Eurostat and SSI (Survey Sampling International Market Research Institute).
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