Solutions based on data analysis and artificial intelligence are always more crucial for Fashion & Luxury, confirming once again that they are unavoidably connected to technology. Our new insight is dedicated to this trend.
A recent report by Bain & Company explains how the fashion industry is adopting digital innovations on a huge scale. “Luxury and technology: the beginnings of a new era”, the name of the study, demonstrates that every brand is in search of its own model.
The study by a company specialized on the subject highlights how Customer Service in 2022 must be omni-channel. Despite growing digitalization, many Retailers, nonetheless, continue to not take full advantage of this opportunity.
Maintaining the relationship with customers alive – while they are shopping in the store or after purchasing – focusing on interactivity and customer loyalty. This is the goal of Clienteling, a strategy that has been around for a few years and that is now achieving growing interest thanks to the success of new digital tools.
On one hand, Big Data to predict trends, guide marketing strategies and maximize sales; on the other, artificial intelligence to collect, filter and analyze an almost unlimited amount of information. The algorithms are by now a key element in the industry of Fashion and Luxury: Bizeta’s Profit Protection is a perfect example of this.
Following a very difficult year, the likes of which had not been seen for decades, in Fashion and in Luxury a wave of optimism can finally once again be felt in the air. During the most recent weeks, in fact, various reports have been released demonstrating how Fashion & Luxury has already started their recovery: let’s take a look in this overview.
Dark stores, retail outlets reconverted into warehouses to face the needs of e-commerce, are a phenomenon known for some time now. However, for a few months, word has been that they are the post-pandemic future. Let us see how realistic this forecast is.
Structure of the collection, development process of the product, supply, sustainability, and planning&logistics: these are the five pillars on which the Luxury industry will organize its relaunch. A recent study by Sistema Moda Italia explains the type of world awaiting us in the near future.
Following the latest global events, the public who is progressively returning to stores shows never-before-seen characteristics. Once again, technology can come to the aid of Retailers, anticipating needs, and engaging an increasingly multi-faceted clientele.
A 2020 influenced by lockdowns and a pandemic approaches its end. Fashion experts, while processing the usual year-end evaluations, notice how, in any case, Fashion is completely able to respond to crisis. Innovation, internationalization and omnichannel are the keywords to intercept the consumption habits for the years to come.
On more than one occasion we have brought to light how omni-channel and digitalization strategies have become at this point essential factors for businesses in Fashion. This time, though, we will take on the theme from another perspective, highlighting how Retail and the institutional and educational world look with interest to the mix between high-end fashion and digital innovation.
It has been a difficult 2020, but luxury brands are already looking to 2021, ready for a successful restart after the COVID-19 pandemic. Brands will be required to strengthen their online presence once and for all – although strategic experts do agree that nothing will be able to replace in-store reality. It is clear that an omnichannel approach can provide a valid solution.
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