customer experience

Fashion of the future: technology and omnichannel

On one hand, Fashion & Luxury intends to double its investments in technology by 2030. On the other, the very young seem to still be fond of the physical store. In this coexistence between innovation and tradition, it is important to be mobile and omnichannel.

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The new Customer Service in Retail: omni-channel and frictionless

The study by a company specialized on the subject highlights how Customer Service in 2022 must be omni-channel. Despite growing digitalization, many Retailers, nonetheless, continue to not take full advantage of this opportunity.

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Digital Clienteling: new instruments to relate with customers in stores

Maintaining the relationship with customers alive – while they are shopping in the store or after purchasing – focusing on interactivity and customer loyalty. This is the goal of Clienteling, a strategy that has been around for a few years and that is now achieving growing interest thanks to the success of new digital tools.

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Big Data, A.I. and Profit Protection at the service of Fashion and Luxury

On one hand, Big Data to predict trends, guide marketing strategies and maximize sales; on the other, artificial intelligence to collect, filter and analyze an almost unlimited amount of information. The algorithms are by now a key element in the industry of Fashion and Luxury: Bizeta’s Profit Protection is a perfect example of this.

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The priorities for Luxury post-2020

Structure of the collection, development process of the product, supply, sustainability, and planning&logistics: these are the five pillars on which the Luxury industry will organize its relaunch. A recent study by Sistema Moda Italia explains the type of world awaiting us in the near future.

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Mobile and omni-channel retail for a changing world

Following the latest global events, the public who is progressively returning to stores shows never-before-seen characteristics. Once again, technology can come to the aid of Retailers, anticipating needs, and engaging an increasingly multi-faceted clientele.

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The future of Retail – international shopping and humanization of technology

A 2020 influenced by lockdowns and a pandemic approaches its end. Fashion experts, while processing the usual year-end evaluations, notice how, in any case, Fashion is completely able to respond to crisis. Innovation, internationalization and omnichannel are the keywords to intercept the consumption habits for the years to come.

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Engagement, uniqueness and sustainability: the demand of young generations for a transparent fashion industry

Custom UX and personalized messages are not the only key features – environmental awareness and a strong ethical culture have also become paramount. When brands operating in the fashion and luxury goods industry embark on the mission to reach out to and win over the younger parts of the population, they must first learn to identify the latest trends sweeping across the globe.

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Beauty and its resilience – an inspiring model

Thanks to its past experiences and “secrets”, the Beauty sector is managing the COVID post-lockdown period.

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Logistics hubs and social media shopping: the future of customer experience

The fashion industry has reached a historic turning point: stores are becoming increasingly digital, technological and web-based.

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The customer journey evolution – from a linear to circular purchase path

Digital technology has accelerated the de-structuring of the purchasing process and has increased the complexity of the Customer Journey.

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Why the future of retail belongs to Visual Discovery

Retailers have just begun to understand and exploit the potential of Visual Discovery. But what exactly is it?

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