A recent report by Bain & Company explains how the fashion industry is adopting digital innovations on a huge scale. “Luxury and technology: the beginnings of a new era”, the name of the study, demonstrates that every brand is in search of its own model.
A future-proof business model requires various elements: a holistic approach, a visionary strategy and continuous renewal of resources. With the suitable technological measures, even such an ambitious project is absolutely achievable.
On 28 June, Bizeta Retail Solutions was very happy to participate in “It’s all RETAIL”, the trade fair in Milan where Retail, large-scale distribution and Fashion discover new technological solutions: here our thoughts after having participated in the event.
On one hand, Fashion & Luxury intends to double its investments in technology by 2030. On the other, the very young seem to still be fond of the physical store. In this coexistence between innovation and tradition, it is important to be mobile and omnichannel.
The study by a company specialized on the subject highlights how Customer Service in 2022 must be omni-channel. Despite growing digitalization, many Retailers, nonetheless, continue to not take full advantage of this opportunity.
Maintaining the relationship with customers alive – while they are shopping in the store or after purchasing – focusing on interactivity and customer loyalty. This is the goal of Clienteling, a strategy that has been around for a few years and that is now achieving growing interest thanks to the success of new digital tools.
On one hand, Big Data to predict trends, guide marketing strategies and maximize sales; on the other, artificial intelligence to collect, filter and analyze an almost unlimited amount of information. The algorithms are by now a key element in the industry of Fashion and Luxury: Bizeta’s Profit Protection is a perfect example of this.
Structure of the collection, development process of the product, supply, sustainability, and planning&logistics: these are the five pillars on which the Luxury industry will organize its relaunch. A recent study by Sistema Moda Italia explains the type of world awaiting us in the near future.
Following the latest global events, the public who is progressively returning to stores shows never-before-seen characteristics. Once again, technology can come to the aid of Retailers, anticipating needs, and engaging an increasingly multi-faceted clientele.
A 2020 influenced by lockdowns and a pandemic approaches its end. Fashion experts, while processing the usual year-end evaluations, notice how, in any case, Fashion is completely able to respond to crisis. Innovation, internationalization and omnichannel are the keywords to intercept the consumption habits for the years to come.
Custom UX and personalized messages are not the only key features – environmental awareness and a strong ethical culture have also become paramount. When brands operating in the fashion and luxury goods industry embark on the mission to reach out to and win over the younger parts of the population, they must first learn to identify the latest trends sweeping across the globe.
Thanks to its past experiences and “secrets”, the Beauty sector is managing the COVID post-lockdown period.
The commercial staff of Bizeta Retail Solutions is at your complete disposal to give you any information about our solutions.