Digital-first Retail for web-influenced sales

Digital influence in Retail

Digital-first Retail is an expression that shows how much customer experience is increasingly influenced by digital channels, no matter where the latest conversion takes place.

Most in-store sales start indeed from online: according to some surveys, more than half of sales in the physical store involve a digital device and are therefore web-influenced.

Consumers are constantly searching for informations on the web: sometimes researches are more “superficial” with the intention of finding store informations, opening hours, or address. In other cases, however, the search process is deeper and more complex: the aim is to find the best price, the best product and the most affordable promotions.

How can the retailers take advantage of this phenomenon of “web-influenced” purchases?


Technology has gained a very important role in the retail sector, which accompanies the management of the entire supply chain; investing in technological innovations is the first thing to do to improve customer experience and increase web-influenced sales.


Online placement is critical for businesses: when consumers conduct their online searches, retailers need to control all contact points (touchpoints) and to be able to conquer the so-called micro-moments.


Company’s and products’ informations online must always be fresh, clear, accurate, and up-to-date: the most part of consumers complains that often the informations in e-commerce are not sufficiently detailed.


Loyalty through customized offers and promotions is always a good practice: newsletters, ecommerce discount codes, online giveaway, are activities that stimulate and guide the consumer in a shopping experience that can easily end with a purchase (online or offline).

Integration between online and offline is therefore essential to optimize sales, loyalty to customers, and efficient customer experience.

Bizeta is the IT specialist of Retail World with complete solutions, software, hardware and service in over 50 countries around the world.

To receive personalized advice, don’t hesitate to contact us!


The commercial staff of Bizeta Retail Solutions is at your complete disposal to give you any information about our solutions.


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