Business automation and content intelligence

Next year numerous retailers won’t have sufficient resources to manage the increase in data: how to remain competitive on the market?

Modern times and technological development have dramatically increased the number of communication channels, leading to an escalation in interactions and information exchanged between people and businesses. Therein lies the problem of how to best manage information and digital data collected daily in terms of quality, timing and managing costs.

Many studies indicate next year as the “breaking point” for numerous retailers, when they won’t have sufficient resources to manage the increase in data whilst remaining competitive on the market.

This is where automation and digital intelligence come into play, relieving employees from the increasing operating burden, while allowing management to focus on an accurate analysis of processed data, and on added-value decision-making and strategic processes.

What is process automation and why is it beneficial for businesses?

In recent years, the business world and technological scenario have undergone profound changes. Retail software can do much more than before, taking into account that every business department often employs various applications to optimize operations and reach their goals.

In order to get the most benefits and maximize the return on digitalization and automation investments, it is necessary to implement Retail software solutions that can interface with all these multiple systems and applications: a global automatic strategy that reaches all the departments and teams, worldwide.

Modern software can transversally and strategically analyse corporate operations and data at all levels, by making simple and detailed analysis dashboards available, and implementing a widespread data protection system, without the risk of losing or circulating sensitive information, while reducing risks and errors.

Why is content intelligence strategic for businesses?

It’s not just the quantity of data that companies need to absorb and process; it is also the information and answers they must produce for various kinds of recipients and the need to reply to the various requests along the customer journey.

This is why the need arises to keep all touch-points under control where this customer interaction can occur, along with continuously producing “fresh” and dedicated contents, from e-commerce to internal and external training and support.

Brands and retailers invest an increasing amount of resources to produce quality content. It is therefore essential to optimize its use on different channels, addressing different types of customers, so as to customise the purchasing experience.

All too often, due to the difficulties in managing the amount of content and the various steps leading to their diffusion (data planning, creation, approval, classification, publication, filing, collection), inconsistent and uncoordinated information is generated, wasting human and economic resources.

Generating implausible (non-aligned) answers, or giving the wrong information at the wrong time, affects the customer experience in a profoundly negative way, leading to the loss of customer confidence.

Content intelligence centralizes and aggregates contents, often through Cloud platforms, helping to analyse, classify and distribute data without duplication on the Web, mobile apps, digital signage systems, e-commerce portals and much more.

Modern automation does not mean flattening operations, rather its aim is to further rationalize and customize customer services.

Our modern Retail digital solutions include customer experience management and Cloud content and information sharing, so as to improve the efficiency of operations and the engagement of final customers.


The commercial staff of Bizeta Retail Solutions is at your complete disposal to give you any information about our solutions.


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