App for Loyalty programs in the Retail world

In the Retail world, more and more brands choose to invest in digitization.
Among the various tools available to engage your customers are Apps, which, if used in the right way and with specific Loyalty programs, are able to play a key role in your company’s reputation and revenue.Creating an App for effective loyalty action means to produce a real experience that goes beyond simply sending standard notifications and promotions. The best strategy lies in the study and analysis of the target, to generate positive feedback and active action by consumers.Below we see some fundamental actions to set up an effective and productive Loyalty Program:

OFFER A “REWARD”

Offering a “reward” is the best way to make the customer feel gratified and satisfied and, at the same time, to make the consumer spend more time inside the app.

ACT GAMIFICATION LOGICS

Gamification involves techniques to engage users, motivating them to reach certain goals and objectives, according to certain predefined rules.
This would make fun those activities that should generally be tedious and repetitive.

CREATE SPECIAL OFFERS

Giving customers coupons, discounts, and special codes tailored to their needs and purchasing habits is the best way to generate lasting fidelity over time. Industry research has found that bidding in their own name is more widely used and appreciated by users than generics and standards.

ACTIVATE THE IN-APP PAYMENT

Shopping on your smartphone is a convenient and cost-effective way, chosen by many consumers. Giving users the ability to directly pay in-app makes shopping experience easier and faster and prevents the user from leaving the app.

PROMOTE THE MOBILE COMMERCE

To “capture” the user during any micromoments, you must allow him to shop directly through his smartphone and consult catalogs, news and products.

PROVIDE OURSELF OF STORE LOCATOR

The store locator allows users to know the various stores and consult their opening times and businness hours wherever they are. There is also the opportunity to discover the various offers and promotions in-store, of all the outlets.

OFFER AN OMNICHANNEL’S EXPERIENCE

Consumers go through their shopping experience through various channels offered by the brand. The basic thing is to offer a smooth, fast and easy shopping path so that it does not create frustrations or misunderstandings that lead to the abandonment of your experience before the actual purchase.

Consumer loyalty is based on people, so it is crucial to design Loyalty apps that focus on personalization, capable of giving value to the single user and enhancing the relationship with the brand.

Bizeta Retail Solutions has been experiencing the evolution of the Retail world for over thirty years and has interpreted the changes by always offering innovative and advanced hardware and software solutions.

By partnering with Netrising, a Custom Group company, Bizeta develops customized digital solutions that look to the future!

Contact us now for personalized advice and to know all our services!

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